(As of 04/29/2016)

 

TRUREAL PRIVACY POLICY

The TRUREAL Group of Companies, which includes TRUREAL Inc, TRUREAL IT Services Inc. TRUREAL Fundraising Services Inc., and TRUREAL Realty Brokerage Inc., is committed to providing our Cardholders, Charities and Merchants with exceptional service. As providing this service involves the collection, use and disclosure of some personal information, we take the protection of your personal information very seriously and strive to ensure that your personal information is secure, as one of our highest priorities.

SCOPE & INTERPRETATION

This Privacy Policy applies to the personal information of TRUREAL Cardholders, Charities, and Merchants, including the collection of any personal information through their use of the Trureal Website http:/www.trureal.com/ (the “TRUREAL Website” or “our Website”). Personal information includes all information collected from you in connection with your Trureal Card that may directly or indirectly identify you. This includes things such as: your name, date of birth, postal address, telephone number, e-mail address, any purchasing data in connection with your Trureal Card, any benefits that you may have received or other information that could identify you. This Privacy Policy does not govern the personal information of users who leave the Trureal Website through links to other websites, some of which may have very different privacy policies or applicable laws.

PURPOSE AND USE OF PERSONAL INFORMATION

Trureal uses your personal information in full compliance with applicable privacy legislation. The personal information provided by you upon registration as a Trureal Cardholder will be collected and processed solely for the purpose of fulfilling our contractual obligations to you and for administering the Trureal Loyalty Program. We will use your personal information in order to:

  • administer the TRUREAL Loyalty program
  • communicate with you and to respond to any questions or requests for information that you may make
  • verify your identity, manage, develop and improve our business operations
  • enable you to access your personal dashboard section on the Trureal Website
  • process your inquiries
  • allow Trureal Loyalty Merchants to provide services to you (at your request)
  • protect us from error, breach of contract, negligence, detect and prevent fraud
  • enforce our legal rights, and make our services available to you.
DISCLOSURE OF PERSONAL INFORMATION

We may disclose personal information in response to a subpoena, warrant or other court order, or when we believe in good faith that a law, regulation, subpoena, warrant or other court order requires it or authorizes us to do so or to respond to an emergency situation

If we have your separate consent to do so, we will disclose your personal information to Trureal Loyalty Merchants to let you know about any sales and specials that our Loyalty Merchants are offering. We do not sell or otherwise disclose your personal information to third party marketers. We may, however, disclose your personal information to subcontractors or service providers who help maintain or improve our Website or assist us with fulfilling our commitments to Cardholders or facilitating our communications with them. We use certain service providers to assist us with communications with our Members and the administration of our online presence. We carefully select these service providers who have undertaken to use personal information solely for the intended purpose pursuant to our agreements with those service providers.

DATA SECURITY AND TRANSFER

We have implemented appropriate levels of security to protect the confidentiality of your personal information. For example, we implement encryption during data transmission (SSL-Encryption), firewalls, hacker-deterring programs and additional security methods based on state-of-the-art technology. The service providers include but are not limited to the following: contact via electronic means (e.g. e-mail or SMS), via social media (such as Facebook, etc.) by fax, telephone or postal mail regarding information on products and campaigns offered by Loyalty Merchant companies, the identification of sales which correspond with your interests, and processing of transactions. If your personal information is required in order to provide a concrete service to you, the Loyalty Merchant can request the necessary personal information directly from you. The Loyalty Merchant companies, in turn are obligated to use your information exclusively for the specific purpose of providing the service in question to you. The TRUREA Group of Companies and service providers undertake to respect the confidentiality of your personal information, notably by agreeing to abide by the terms of this Privacy Policy.

RIGHT OF REVOCATION, INFORMATION, DATA CHANGES AND CONTACT

You may withdraw your consent to the use of your personal information in the future at any time without providing a reason. Upon receipt of the withdrawal of your consent we will no longer use your personal information. You may withdraw your consent to the use of your personal information in writing (by letter, fax or e-mail) to the following address: TRUREAL INC. 6175 Highway 7, Unit 8 Vaughan, Ontario L4H 0P6 Tel: (905) 264-7325 Fax: 905) 264-1297 Email: [email protected] You may also amend or correct any erroneous personal information by contacting us at this address.

OUR WEBSITE AND SOCIAL MEDIA

Our website has links to other sites or services not provided by us, including social media websites that we may use along with you. These websites or services may have different privacy practices and policies than ours and we recommend that you review their privacy policies to determine if they are acceptable to you. While we are not responsible for those privacy policies and practices, we are responsible for any personal information we collect, use or disclose on those websites or services in accordance with this statement of privacy practices.

USE OF COOKIES ON THIS WEBSITE

A “cookie” is a small data file stored on your computer’s hard drive via your web browser that allows a website to respond to you as an individual, gathering and remembering information about your preferences in order to tailor its operation to your needs, likes and dislikes. Overall, cookies are safe, as they only identify your computer to customize your Web experience. Accepting a cookie does not provide access to your computer or any personal information about you, other than the information you choose to share. Most browsers automatically accept cookies, but you can usually adjust yours (Microsoft Internet Explorer, Google Chrome, etc.) to notify you of cookie placement requests, refuse certain cookies, or deny cookies completely. We do not use “surveillance” cookies that track your web activity outside of our website.